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Cinema and Business: Makeitalia honors its talents at the “Oscars Makeitalia Night”

Modena Today, December 15, 2025

To bid farewell to 2025, Makeitalia decided to host more than 130 people, including employees and guests, for a gala ball held inside the Cinema Arena.

At the renovated Arena, Makeitalia celebrated its annual Convention with 130 employees and numerous guests for the traditional year-end dinner. A gala evening designed to bid farewell to 2025, welcome the new year, and honor the company’s top talents.

This year, the event took on a special title: “Oscars Makeitalia Night,” a tribute to the location and the cinematic theme that characterized the evening. The choice of cinema was not accidental: the world of the big screen offers numerous parallels with corporate reality. Here are a few: the complexity of executing a consulting project, similar to the production dynamics of a film; the creation of a project team, which requires the same care and attention as a producer selecting cast and staff; the fundamental role of every participant, essential for the final success; and finally, the importance of communication, for a company just as for a film production house.

The Convention represents a key moment for Makeitalia: reviewing the milestones of the year just ended and outlining guidelines for the future. The evening concluded with the presentation of the Makeitalia “Oscars,” a symbol of meritocracy and the celebration of talent—values that have always been central to the company.

There was no shortage of team-building moments: cinema-themed quizzes and escape boxes engaged participants in experiential activities, culminating in the creation of a shared message that reaffirmed the link between the cinematic and corporate worlds.
The evening concluded with the traditional Christmas dinner. “To wrap up 2025, we wanted to give our Convention a special touch. The Makeitalia team did a great job this year and deserved a celebration to match.

The ‘Oscars Night’ was the perfect opportunity to reflect on how much the worlds of cinema and consulting have in common. Now we are ready to face 2026 with even more enthusiasm and new ideas,” said Marcello Carretta, Partner at Makeitalia.

Makeitalia S.r.l. a Socio Unico
Via Jan Palach, 55 41122 Modena
VAT No: 03213690369
Company Register: MO – 368378

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