{"id":6351,"date":"2026-10-26T08:48:29","date_gmt":"2026-10-26T07:48:29","guid":{"rendered":"https:\/\/www.makeitalia.com\/digital-e-ai-al-makeitalia-supply-chain-day-il-confronto-sulle-sfide-e-il-futuro-della-supply-chain\/"},"modified":"2026-10-26T09:04:34","modified_gmt":"2026-10-26T08:04:34","slug":"digital-and-ai-industry-leaders-discuss-supply-chain-challenges-and-the-future-at-the-makeitalia-supply-chain-day","status":"publish","type":"post","link":"https:\/\/www.makeitalia.com\/en\/digital-and-ai-industry-leaders-discuss-supply-chain-challenges-and-the-future-at-the-makeitalia-supply-chain-day\/","title":{"rendered":"Digital and AI: industry leaders discuss Supply Chain challenges and the future at the Makeitalia Supply Chain Day"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The first edition of the <strong>Makeitalia Supply Chain Day<\/strong> was held at Makeitalia\u2019s headquarters in Modena, bringing together managers, experts and companies for a day dedicated to exploring the challenges and opportunities of <strong>digital transformation in Supply Chain management<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Makeitalia Supply Chain Day: the event<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;We did not organize this event to explain or celebrate AI. We organized it to better understand how to use it.&#8221;<\/em> With these words, <strong>Francesco Tonolo<\/strong>, Partner at Makeitalia, opened the <strong>Makeitalia Supply Chain Day<\/strong>, an event that on October 14 welcomed managers, professionals and international companies to the Modena headquarters to discuss one of the most pressing challenges facing modern industry: <strong>how to govern Digital technologies and Artificial Intelligence in the Supply Chain in a practical, responsible and value-driven way<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created as a platform for dialogue among companies dealing with the growing complexity of supply chains every day, the event aimed to encourage the sharing of real-world experiences and strategic perspectives, focusing not on technology itself, but on its impact on processes, decision-making and people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Governing Digital and AI in the Supply Chain: the 2026 focus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 edition, titled <strong>&#8220;Governing Digital and AI in the Supply Chain&#8221;<\/strong>, highlighted the need to transform data, systems and digital tools into concrete enablers of better decision-making, greater resilience and enhanced competitiveness. Achieving this requires effective governance, the right skills and a clear vision of the value to be generated, going far beyond simple technology adoption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In line with the Makeitalia Supply Chain Day format, which is based on practical experiences and first-hand testimonials, the morning featured presentations from three leading international organizations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Steve O&#8217;Connor<\/strong>, Director of IT at Aston Martin, shared the company&#8217;s digital transformation journey and explained how AI is helping convert data visibility into predictive capabilities. <strong>Andrea Scaramagli<\/strong>, Director Corporate Purchasing at a major international forklift manufacturer, presented his vision of an increasingly data-driven procurement function, highlighting the potential of artificial intelligence in supplier analysis and the identification of new value opportunities. Finally, <strong>Ferdinando Peretto<\/strong>, Group Chief Information Officer at Azimut Benetti, emphasized that every innovation journey must begin with process redesign and high-quality data, both essential prerequisites for the effective use of digital technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key messages that emerged throughout the day was the growing awareness that the success of AI will depend less on technology itself and more on organizations&#8217; ability to build reliable data foundations, robust processes and the right capabilities. This is a challenge that involves organizations, managers and employees alike, all of whom must actively lead change rather than simply react to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event concluded with <strong>Francesco Tonolo<\/strong> and <strong>Orazio Pulino<\/strong>, Digital Transformation Manager at Makeitalia, who presented and discussed the results of a live survey conducted among participants. The findings revealed strong interest in the opportunities offered by Digital technologies and AI, while also highlighting several shared priorities: improving data quality, integrating systems and transforming experimental initiatives into concrete, scalable projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clear signal of the direction companies are taking as they work to build the <strong>Supply Chain of the future<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital and AI: companies discussing the future of the Supply Chain<\/p>\n","protected":false},"author":5,"featured_media":3545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site 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