{"id":4937,"date":"2026-09-03T12:21:36","date_gmt":"2026-09-03T10:21:36","guid":{"rendered":"https:\/\/www.makeitalia.com\/case-studies\/manage-sales-volumes\/"},"modified":"2026-10-05T10:26:24","modified_gmt":"2026-10-05T08:26:24","slug":"manage-sales-volumes","status":"publish","type":"case-study","link":"https:\/\/www.makeitalia.com\/en\/case-studies\/manage-sales-volumes\/","title":{"rendered":"Manage Sales Volumes"},"content":{"rendered":"<h1>Managing Logistics Activities: Responding to an Increase in Sales Volumes <\/h1>\n<div>\n<p>Case Study: preparing company logistics to support increased sales volumes through analysis, simulation, and activity planning.<\/p>\n<\/p><\/div>\n<ul>\n<li>\n<div>Cosmetics &#038; Beauty<\/div>\n<\/li>\n<li>\n<div>Logistics<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/Case-study-sia-pagina-generale-sia-in-tutti-i-case-study-specifici-1.jpeg\" alt=\"Grafica astratta con tre icone circolari illuminate disposte in fila orizzontale, rappresentante i case study.\"><\/p>\n<div>The Context<\/div>\n<h2>Managing Increased Volumes in Logistics Activities<\/h2>\n<div>\n<p>Our client needed to understand how a forecast of increased sales volumes would impact the entire logistics department in terms of processes, space, and personnel. The client therefore needed visibility and clarity on what an increase in market demand would mean for their logistics department, in order to implement the most appropriate and optimal logistics activities with the necessary lead time.<\/p>\n<\/div>\n<div>The Project<\/div>\n<h2>Analyzing and Preparing Logistics for Volume Growth<\/h2>\n<div>\n<p>The project allowed for the evaluation of current logistics capabilities and limitations, and the definition of necessary actions to manage increased volumes.<\/p>\n<\/div>\n<ul>\n<li>\n<h3>Client Industry<\/h3>\n<div>\n<p>Fragrance and cosmetics company with retail\/e-commerce channels and strong projected volume growth.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Initial Situation<\/h3>\n<div>\n<p>Forecast of significant sales increase, with direct impacts on logistics activities.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Critical Issues Identified<\/h3>\n<div>\n<p>Need to evaluate processes, space, and resources to support growth.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Project Objectives<\/h3>\n<div>\n<p>Define concrete actions to effectively manage increased volumes.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>Solution<\/div>\n<h2>Analysis and Simulation to Support Logistics Growth<\/h2>\n<div>\n<p>We began with an in-depth analysis of existing logistics processes, defining a snapshot of the current state (AS IS) and identifying a clear starting point. Subsequently, we simulated future volumes, projecting the anticipated sales increase and evaluating its impact on various logistics elements. The analysis considered space requirements, the number of necessary resources, and the effectiveness of existing processes, answering key questions about the system&#8217;s capacity to sustain growth. This approach allowed us to identify any critical issues and define actions to be taken, creating the foundation for a controlled and sustainable evolution of the company&#8217;s logistics.<\/p>\n<\/div>\n<div>Project Phases<\/div>\n<h2>From AS-IS Analysis to Future Volume Simulation<\/h2>\n<div>\n<p>The project developed through an analysis of the current state, a growth simulation, and an evaluation of necessary actions.<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/1-di-3.svg\" alt=\"\"><\/p>\n<h3>Step 1<\/h3>\n<p>Analysis<\/p>\n<div>\n<h3 class=\"esc-step-title\">The Current State<\/h3>\n<p>Analysis of existing logistics processes to define the starting point.<\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/2-di-3.svg\" alt=\"\"><\/p>\n<h3>Step 2<\/h3>\n<p>Simulation<\/p>\n<div>\n<h3 class=\"esc-step-title\">Future Volumes<\/h3>\n<p>Projection of volume increase and evaluation of logistics impacts.<\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/3-di-3.svg\" alt=\"\"><\/p>\n<h3>Step 3<\/h3>\n<p>Evaluation<\/p>\n<div>\n<h3 class=\"esc-step-title\">Necessary Actions<\/h3>\n<p>Identification of interventions on space, resources, and processes to support growth.<\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/li>\n<\/ul>\n<hr>\n<div>Results<\/div>\n<h2>Greater Visibility and Preparedness for Volume Growth<\/h2>\n<div>\n<p>The project provided our client with a clear vision of the logistics impacts of growth and the necessary actions to manage it.<\/p>\n<\/div>\n<div>Outputs Obtained<\/div>\n<h2>Project Deliverables<\/h2>\n<ul>\n<li>\n<h3>Greater visibility and decision support<\/h3>\n<div>\n<p>Clear understanding of volume impacts on processes, space, and resources. Decisions based on data and simulations, not estimates.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Operational preparedness<\/h3>\n<div>\n<p>Definition of necessary actions to support volume increase.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Scalable logistics<\/h3>\n<div>\n<p>Logistics structure ready to manage growth in a controlled manner.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>-25%<\/h3>\n<div>\n<p>Of the projected logistics personnel needs, thanks to process optimization, despite a significant increase in sales volumes.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>Related Case Studies<\/div>\n<h2>Discover Other Projects<\/h2>\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<h2>Do You Have a Similar Challenge?<\/h2>\n<div>Prepare your logistics to support volume growth with a structured approach, based on analysis and simulations.<\/div>\n<p><p>\n        <a href=\"https:\/\/www.makeitalia.com\/en\/contact-us\/\">CONTACT US<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"2-3,1-3\",\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Managing Logistics Activities: Responding to an Increase in Sales Volumes \",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\",\"title_style\":\"heading-xlarge\"}},{\"type\":\"text\",\"props\":{\"class\":\"esc-text-padding-left-large\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Case Study: preparing company logistics to support increased sales volumes through analysis, 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2\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"#\"}}]},{\"type\":\"list\",\"props\":{\"class\":\" esc-chips esc-text-padding-left\",\"column_breakpoint\":\"m\",\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"list_type\":\"vertical\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"Cosmetics & Beauty\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"Logistics\"}}],\"name\":\"chips case \"}]}]}],\"name\":\"06 ESC Section 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Context\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"div\",\"title_style\":\"text-meta\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Managing Increased Volumes in Logistics Activities\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"class\":\"esc-text-padding-left\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Our client needed to understand how a forecast of increased sales volumes would impact the entire logistics department in terms of processes, space, and personnel. The client therefore needed visibility and clarity on what an increase in market demand would mean for their logistics department, in order to implement the most appropriate and optimal logistics activities with the necessary lead time.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}],\"name\":\"06 ESC Section Intro\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,2-3\",\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"esc-custom-title-line\",\"content\":\"The 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volumes.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,2-3\",\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"name\":\"Description List Meta Below Title\",\"type\":\"description_list\",\"children\":[{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>Fragrance and cosmetics company with retail\/e-commerce channels and strong projected volume growth.<\/p>\n\n\",\"meta\":\"\",\"title\":\"Client Industry\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>Forecast of significant sales increase, with direct impacts on logistics activities.<\/p>\n\n\",\"meta\":\"\",\"title\":\"Initial Situation\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>Need to evaluate processes, space, and resources to support growth.<\/p>\n\n\",\"meta\":\"\",\"title\":\"Critical Issues Identified\"}},{\"type\":\"description_list_item\",\"props\":{\"content\":\"\n\n<p>Define concrete actions to effectively manage increased volumes.<\/p>\n\n\",\"meta\":\"\",\"title\":\"Project Objectives\"}}],\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"layout\":\"grid-2\",\"list_element\":\"ul\",\"list_style\":\"divider\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta_align\":\"below-title\",\"meta_style\":\"text-meta\",\"show_content\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"title_colon\":false,\"title_element\":\"h3\",\"title_font_family\":\"secondary\",\"title_grid_breakpoint\":\"m\",\"title_grid_column_gap\":\"large\",\"title_grid_row_gap\":\"large\",\"title_grid_width\":\"medium\",\"title_style\":\"heading-small\"}}]}]}],\"name\":\"24  ESC Section intro +  Feature List  (senza media)\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,2-3\",\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"esc-custom-title-line\",\"content\":\"Solution\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"div\",\"title_style\":\"text-meta\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Analysis and Simulation to Support Logistics 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Subsequently, we simulated future volumes, projecting the anticipated sales increase and evaluating its impact on various logistics elements. The analysis considered space requirements, the number of necessary resources, and the effectiveness of existing processes, answering key questions about the system's capacity to sustain growth. 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logistics to support increased sales volumes through analysis, simulation, and activity planning. Cosmetics &#038; Beauty Logistics The Context Managing Increased Volumes in Logistics Activities Our client needed to understand how a forecast of increased sales volumes would impact the entire logistics [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4934,"template":"","class_list":["post-4937","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manage Sales Volumes: Case Study | Makeitalia<\/title>\n<meta name=\"description\" content=\"Manage logistics activities to respond to an increase in sales volumes. 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